International Pharmaceutical Marketing. Suresh B. Pradhan

ISBN: 9780899300092

Published: August 26th 1983

Hardcover

281 pages


Description

International Pharmaceutical Marketing.  by  Suresh B. Pradhan

International Pharmaceutical Marketing. by Suresh B. Pradhan
August 26th 1983 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, ZIP | 281 pages | ISBN: 9780899300092 | 9.77 Mb

International Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject,MoreInternational Pharmaceutical Marketing is an authoritative study of the world pharmaceutical industry from a marketing perspective. Dr. Pradhan, a respected expert in pharmaceutical economics, provides a broad-based discussion of the subject, including international marketing and organization, exporting, investing and licensing, product registration, patents, and new drug development.

International pharmaceutical market research, product and pricing policy, promotional activities, and distribution systems are investigated and described in detail. Finally, the author focuses on the operations of the drug industry in twenty selected nations. Background, data, and analysis relevant to the unique characteristics of the industry provide the information necessary to analyze international marketing problems and formulate strategies and policies.



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