The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You Dick Shaver

ISBN: 9780471133599

Published: September 4th 1996

Hardcover

482 pages


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The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You  by  Dick Shaver

The Next Step in Database Marketing: Consumer Guided Marketing: Privacy for Your Customers, Record Profits for You by Dick Shaver
September 4th 1996 | Hardcover | PDF, EPUB, FB2, DjVu, talking book, mp3, ZIP | 482 pages | ISBN: 9780471133599 | 5.55 Mb

A direct mail expert who specializes in training marketers at top companies describes a new technique in direct mail marketing: Consumer-Guided Marketing (CGM), the next essential step in the evolution of database marketing. CGM hones theMoreA direct mail expert who specializes in training marketers at top companies describes a new technique in direct mail marketing: Consumer-Guided Marketing (CGM), the next essential step in the evolution of database marketing. CGM hones the preselection process by actually determining segments of the market that are truly potential buyers, enabling marketers to create direct mail letters, brochures, and envelopes that will appeal specifically to the target market.

Features plenty of authentic examples of direct mail packages that work (and those that dont) to help marketers understand whats actually being accomplished.



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